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New Generation has complete hair loss treatments to choose from!



New Generation is a 3-step system that was developed to provide a highly effective environment for strong healthy hair growth. These products have been on the market successfully for over 30 years and were produced from the exact original formula developed by Dr. Ilona Schreck-Purola of the University of Helsinki. They are all sold with a money back guarantee and are proudly backed entirely by the good name of California Pacific Research.


Dr. Purola came to the United States, personally visited the laboratories of California Pacific Research, and gave California Pacific Research the exclusive rights to market her formula in the United States and to use her personal endorsement. Dr. Purola has not given the formula to anyone else in the United States and no one else is authorized to use her name.


The active ingredients are natural and non-toxic, do not have after effects, and do not require a prescription for purchase. The shampoo is used daily to wash hair followed by a special cleanser and conditioner that works to prepare the hair and scalp for the Purola Overnight Formula. The entire system is designed to be most effective when used as a comprehensive treatment. For best results, follow the directions for use. Naturally, since our products are not drug-based and approved by the FDA, we are required by the FTC to state that they will not prevent hairloss or grow new hair.




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